Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action...(展开全部)

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action...(展开全部)

A journey through the cutting-edge science of how our mindset shapes every facet of our lives, revealing how your brain holds the keys to unlocking a better you What you believe can make it so.

Pulitzer Prize-winning reporting team, husband and wife Nicholas D. Kristof and Sheryl WuDunn, take us on a journey through Africa and Asia to meet an extraordinary array of exceptional women struggling against terrible circumstances. More girls have been killed in the last fifty years, precisely because they are girls, than men were killed in all the wars of the twentieth cent...(展开全部)

Pulitzer Prize-winning reporting team, husband and wife Nicholas D. Kristof and Sheryl WuDunn, take us on a journey through Africa and Asia to meet an extraordinary array of exceptional women struggling against terrible circumstances. More girls have been killed in the last fifty years, precisely because they are girls, than men were killed in all the wars of the twentieth cent...(展开全部)

Socialist political education made simple Why is our society so unequal? Why, despite their small numbers, do the rich dominate policy and politics even in democratic countries? Why is it often difficult for working people to organize around common interests? How do we begin building a more equal and democratic society? These are the questions that are answered in Confronting ...(展开全部)

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that ...(展开全部)

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that ...(展开全部)

德斯蒙德·莫里斯（Desmond Morris），世界知名动物学家、动物行为学家，也是广受欢迎的人类学家，历任伦敦动物园哺乳动物馆馆长、现代美术研究所所长、牛津大学特聘研究员。他与牛津大学获得动物学博士学位，终生与动物为伍，曾著有畅销世界的科普著作《裸猿》《人类动物园》《亲密行为》 。 黄建仁，台湾中正大学哲学研究所硕士。《国家地理杂志》中文版编辑、书店店长、采编。长期兼职翻译、摄影与MIS。目前专职“猫奴”加“狗奴”。

德斯蒙德·莫里斯（Desmond Morris），世界知名动物学家、动物行为学家，也是广受欢迎的人类学家，历任伦敦动物园哺乳动物馆馆长、现代美术研究所所长、牛津大学特聘研究员。他与牛津大学获得动物学博士学位，终生与动物为伍，曾著有畅销世界的科普著作《裸猿》《人类动物园》《亲密行为》 。 黄建仁，台湾中正大学哲学研究所硕士。《国家地理杂志》中文版编辑、书店店长、采编。长期兼职翻译、摄影与MIS。目前专职“猫奴”加“狗奴”。