Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action...(展开全部)

Pulitzer Prize-winning reporting team, husband and wife Nicholas D. Kristof and Sheryl WuDunn, take us on a journey through Africa and Asia to meet an extraordinary array of exceptional women struggling against terrible circumstances. More girls have been killed in the last fifty years, precisely because they are girls, than men were killed in all the wars of the twentieth cent...(展开全部)

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that ...(展开全部)

德斯蒙德·莫里斯（Desmond Morris），世界知名动物学家、动物行为学家，也是广受欢迎的人类学家，历任伦敦动物园哺乳动物馆馆长、现代美术研究所所长、牛津大学特聘研究员。他与牛津大学获得动物学博士学位，终生与动物为伍，曾著有畅销世界的科普著作《裸猿》《人类动物园》《亲密行为》 。 黄建仁，台湾中正大学哲学研究所硕士。《国家地理杂志》中文版编辑、书店店长、采编。长期兼职翻译、摄影与MIS。目前专职“猫奴”加“狗奴”。

MICHAEL POLLAN is the author of seven books, including Cooked: The Natural History of Transformation, Food Rules, In Defense of Food, and The Omnivore's Dilemma. A longtime contributor to The New York Times, he is also the Knight Professor of Science and Environmental Journalism at the University of California, Berkeley. In 2010, TIME magazine named him one of the one hundred m...(展开全部)

在自卡尔•马克思的《共产主义宣言》出版以来的一个半世纪中，这个负载马克思名字的学说在平等和正义的名义下为数百万人所接受却又戏剧性地，随着共产主义在西方世界的衰落而失去了它的魅力。然而，就在自由市场在被看作是灾难性的对管制的退避的核爆中走向极限的时候，对资本主义最严格、最有说服力的敌人的重新评价，前所未有地及时。 埃里克•霍布斯鲍姆提供了一种迷人的、充满洞见的对马克思主义的总体回顾。他探索了马克思主义的多种影响来源——从对贵格会运动到马基雅维利——以及马克思主义在法国大革命和德国哲学中的源流。他对马克思主义思想家即核心文本——从恩格斯的《工人阶级的境况》到葛兰西的《狱中笔记》到《共产主义宣言》本身——进行了考察，并对过去三十年来马克思主义的时运的惊人反转进行了分析。通过出色、深刻、充满能量且内容广泛的工作，《如何改变世界》毫无疑问地向我们展示了这点：卡...(展开全部)

The different ways that social change happens, from unleashing to nudging to social cascades. "Sunstein's book is illuminating because it puts norms at the center of how we think about change."—David Brooks, The New York Times How does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen...(展开全部)

A changed heart is the bright promise of the gospel. When the Bible talks about the gift of a new heart, it doesn't mean a heart that is immediately perfected, but a heart that is capable of being changed. Jesus' work on the cross targets our hearts---our core desires and motivations---and when our hearts change, our behavior changes. It's amazing to watch people who once seeme...(展开全部)

Between life and the art that imitates it is a vague, more shadowy category: images that exist autonomously. Pygmalion's mythical sculpture, which magnanimous gods endowed with life after he fell in love with it, marks perhaps the first such instance in Western art history of an image that exists on its own terms, rather than simply imitating something (or someone) else. In "Th...(展开全部)

Between life and the art that imitates it is a vague, more shadowy category: images that exist autonomously. Pygmalion's mythical sculpture, which magnanimous gods endowed with life after he fell in love with it, marks perhaps the first such instance in Western art history of an image that exists on its own terms, rather than simply imitating something (or someone) else. In "Th...(展开全部)